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当然，相比对咖啡赛道的眼热，更多的还有出于自身品牌发展的考虑。首先平博体育，一个最直观的结果就是，开辟一个新的赛道对品牌而言便具备了一个新的消费增长点，是拓展多元化盈利的渠道。另外，咖啡的消费群体多为年轻人，即便有些品牌早已远离年轻人的消费视野，但一旦与咖啡扯上关系，相当于获得了营销利器，能有效引来流量和关注度。而且，这种跨界组合越是八竿子打不着，越能引发年轻人的好奇，还能显示品牌积极主动拥抱新生代消费需求的姿态。赢得了具备极强消费力的群体，便能从根本上焕发品牌的生命力，拉近与年轻人的距离。